President, Tri-Media Advertising, Portland, Maine
I left the Lee Auto Group to start Tri-Media. I have always enjoyed, and continue to stay involved with automotive advertising, but I felt with the few referrals I had, I would give it a try. I did the same job I did at Pollack's and Lee, I just did it on a freelance basis.
My diverse media background allows me to keep most of the work in house, providing outstanding creative, attentive services and a fee structure that fits any business.
Coming from a corporate background, I worked in an office next to the owner. It really makes you an aggressive negotiator. Media placement is painless for the client, with a gross/net commission structure, and I often negotiate extensive added value and even free production. A handful of large accounts with in-house marketing departments have hired me just for media buying.
The other contributing factor to my success is that I actually do a good job, and my clients get results. This has lead to many long-term relationships with clients that formed the core of Tri-Media.
Key account include: AAA of Northern New England, Brown Auto, Keith Pierson Toyota, Saddleback Maine Ski Resort, Hancock Lumber, Scarborough Downs Harness Racing, O’Donal’s Nurseries, Adaptive Equipment Loan Program, Cheverus High School, Rangeley Lakes Chamber of Commerce, Western Maine Region Chamber of Commerce, Maine Tourism Partnership Program, Blue Rock Industries, St. Augustine Seafood Festival.