University of Experience

Edward Little High School, Auburn, Maine, First Place, State of Maine Senior High School Art Competition, with over 50,000 students entered. Best of Show, Twin City Print Show, Bates College.  

Certificate Program in Graphic Arts and Printing, Central Maine Vocational Technical Institute.

Art Director, WMTW-TV, Poland Springs, Maine. Creation of station promos, sets, and outside advertising.  Videographer shooting and editing sports segments for news.

Twin City Printery, Lewiston, Maine, worked in pre-press and as a pressman.  TCP was a high-end web press shop that specialized in magazines and catalogs.  Pre-press work was always completed to a very high standard.  As a pressman I ran a two head offset press and a windmill letterpress.

WIGY-FM, Bath, Maine, Account Executive, Announcer.  

 

Advertising Director, Mattson's Home Decorator Center & Trends Interiors, Fine Home Furnishings, Augusta, Maine

largemouth-bassMarttson's is a complete decorator center with paint, wall coverings, window treatments,  flooring, rugs, and a professional design center. Trends sold casual and custom furniture. As the Advertising and Marketing Manager, I was responsible for these two stores under the same ownership. In addition to promoting the stores to the DIY consumer market, we did an extensive amount of B2B marketing to contractors and builders.

Mattson's is near several lakes known for great fishing, so I would often tow my boat to appointments and stop on the way back to enjoy a sunset on the lake.  Cobbossocontee Lake provides world-class fishing for largemouth bass and I made sure to pick up dinner on the way home.

Advertising Director, GM Pollack & Son's Jewelers, Scarborough, ME

striper-releaseWhen I started with Pollack's, they had nine stores in Maine, and opened one in New Hampshire, and one in Massachusetts, while I was there.  We also underwent a total remodel of our store at the Maine Mall.  Though I left years ago, it was saddening to learn that a once growing Maine business has recently closed.

One of the most challenging parts of working with Pollack's was dealing with the owner's whims. Once, he came back from vacation with 500 cases of fortune cookies, and told me to come up with something great to do with them.  A Mikimoto Pearl promo seemed like a good idea, and it was.  Another time, he came back with cases of special bags he had bought.  Thus was born the Christmas In July, In The Bag event.  I had the chance to build a cool set for the effect.  

Pollack's was a high volume jeweler, and there were themed sale events every month.  Conceiving of ideas that would carry across all media and into POS materials for the stores was great fun and a logistical nightmare.  

After work in Scarborough,  I would go home to Gorham, hook up my boat and head for the Kennebec River in Bath.  By the time I got there, fishing time was short, but man, the stripers we caught! Every evening there were big fish crashing bait on the surface with hundreds of birds wheeling overhead.  It's awe inspiring and arm tiring.  Well worth the trip.

Director of Marketing, The Lee Auto Group, Westbrook and Auburn, Maine

salmonGrowing up in Auburn, Lee was a place I had interviewed at several times.  I wanted to get into the marketing department, but it was a one man show.  One day that man left, and I got a call from Lee, to see if I'd be interested in the Marketing Director position. Yes I was.   Lee was in the process of forming their various dealerships into a dealer group.  I designed the Lee license plate logo they still use today.  But to use it, we had to have legislation passed that allowed car dealers to have vanity plates.  That was a fascinating process in itself, and we were ready to launch the new logo.  Since the vanity plate became our logo, it prohibited other dealers from utilizing them.  They look numeric in comparison. 

In Auburn, Lee was right next to Lake Auburn, and whenever I worked out of that office, I'd make sure to hit the lake.  For a small lake, it's packed with great fishing.  Plentiful landlocked salmon, huge lake trout, smallmouth bass, and even some brook trout were always willing to jump on a hook. I watched many sunrises on the shore of Lake Auburn before heading to the office. 

President, Tri-Media Advertising, Portland, Maine, Jacksonville, Florida, Boston, Massachusetts

trirodI left the Lee Auto Group to start Tri-Media.  I have always enjoyed, and continue to stay involved with automotive advertising, but I felt with the few referrals I had, I would give it a try.  I did the same job I did at Pollack's and Lee, I just did it on a freelance basis.  If I could earn as much as I would while working for someone else, but work for myself, I'd be delighted.  And thus began the next 20 years.

A few factors contribute to my success.  My diverse background, and creative abilities lets me keep all the work in house.  I don't have to pay freelancers a decent rate, turn around and bill a client at a rate they can afford, and only keep the change.  It's perfect for clients, too, because everything is in one place and handled by one person.  It's fast and affordable.  

The main profit center is media buying.  Coming from a corporate background, I worked in an office next to the owner.  It really makes you an aggressive negotiator.  Media placement is painless for the client, with a gross/net commission structure, and I often negotiate extensive added value and even free production.  A handful of large accounts with in-house marketing departments have hired me just for media buying.

The other contributing factor to my success, is that I actually do a good job, and my clients get results.  This has lead to many long-term relationships with clients that formed the core of Tri-Media.  

Key account include: AAA of Northern New England, Brown Auto, Keith Pierson Toyota, Saddleback Maine Ski Resort, Hancock Lumber, Scarborough Downs Harness Racing, O’Donal’s Nurseries, Adaptive Equipment Loan Program, Cheverus High School, Rangeley Lakes Chamber of Commerce, Western Maine Region Chamber of Commerce, Maine Tourism Partnership Program, Blue Rock Industries, St. Augustine Seafood Festival.